It all started with the Net Promoter Score (NPS), an easy way to measure customer loyalty first introduced by Bain & Company management consulting company in 2003.
To calculate your NPS, you ask customers one question: “How likely is it that you would recommend [brand] to a friend or colleague?”
Getting a leg up on competitors in the B2B world happens at the very beginning of your marketing campaign: when you’re crafting your ideal customer profile. Often referred to in shorthand as the ICP, the ideal customer profile is just a detailed description of the type of company you’re most likely to sell to. It’s a well-rounded, well-thought-out idea of the customer who will benefit the most from the product or service you offer…
Why does an investor choose to invest in one business venture and pass on another?
For some investors, it can be an arduous process assessing a company’s potential and trying to determine which has that unique mix of ingredients that will ultimately end in a success story. And many times…
Hong Kong could have a major role to play in supporting the overseas expansion of China’s fintech giants. The growth of China’s fintech giants in their domestic market has, until recently, been relatively unfettered by regulatory constraints. But the recent emergence of a more hands-on regulatory approach has created a degree of uncertainty about the…
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When you take out a loan, you may have to repay more than just the principal and interest. Many lenders also charge an origination fee, which could add hundreds of dollars in extra costs to your loan.
Answer a few questions to see which personal loans you pre-qualify for. The process is quick and easy, and it will not impact your credit score…
Customer centric businesses invest the whole team focus on supporting their prospective and existing customers. This doesn’t just mean sales and customer service, but accounting, marketing and other departments as well. Customer centric sales require a more consultative approach, and sometimes means prioritizing help and advice…
Startup investing comes in many different flavors. There are angel investors, several stages of venture capital, and then, hopefully, an initial public offering (IPO). But before all of that is the seed round.
Seed funding is the very first money you raise for your idea. You will use it to test out the idea and get a business going…