Despite the massive economic toll the coronavirus pandemic has wreaked on many people, others may have added some unexpected cash to their bank accounts. According to a Pew Research Center study, about 42% of Americans say they've been spending less money since the start of the pandemic. Decreased spending, tax refunds, relief checks...
Not all customers are the right fit for your company, and that’s OK.
More than one pioneering giant of retail has sworn by the motto, “The customer is always right.” While this saying was invented by Harry Gordon Selfridge in 1909 and has been a go-to policy for floor…
Rather than discouraging conflict, embrace it. It could make your company better.
We seem to be embroiled in ongoing conflict. Our political discourse has turned ugly, and management teams are struggling to find a collective…
The decision whether to fundraise in the early stages of your startup can define the trajectory of your venture. Here’s an overview of why, when, and how to do it. Business angels and other early-stage investors usually have two main benefits to offer…
It’s natural and tempting to think that lower prices will attract more clients, offer better value for your customers, and make your buyers happy. But what if you were actually doing your clients a disservice by not charging what you’re truly worth?
As a marketing coach, I advise my clients everyday on the best way…
New customers and consistent sales are what build businesses.
So naturally, you might assume that any paying customer is a good customer. But that’s not so. If you have been an entrepreneur for any amount of time, there’s no doubt you have had customers you regretted onboarding. They want more than they pay for, are always complaining, derailing your…