There are a lot of benefits to being a business owner: control over your schedule, unlimited income potential, choosing projects you genuinely enjoy. But there is a lot of responsibility too. What if you don’t get the legal stuff right? What steps should take to protect yourself and your business?
For years, the rule of thumb in marketing has been that people need to see their pain before they’ll seek a solution. In other words, before people will buy into whatever it is you’re offering, you would first have to point out what their problem or pain is and then point out how...
Four million.
That’s the number of new businesses registered in the United States in 2020 alone.
But does that mean that expanding a business right now…
When Jeff Bezos announced he would be exiting as Amazon’s CEO, it threw the media into a frenzy. It seemed Bezos had been planning this move under the radar for years, focusing his time more heavily on strategic decision-making tasks than day-to-day management. Bezos conveyed…
The best time to build this into your company culture is while you're still small.
For many, Juneteenth receiving unanimous support from the U.S. Senate to become a federal holiday in the U.S. feels like mission accomplished. For others, it's a sign of how much more work remains. More than...
It’s a harsh reality that most start-up businesses fail.
Even harsher, the mistakes that cause a business to go bust are often ingrained at the beginning of the journey. Before the founders even make their first sale, they likely already made their first mistake…
Instagram has been a major player in the social media world for some time now. More than 65 million monthly active users, 10 billion photos and one of the most iconic logos out there make it an essential marketing platform for small businesses — if they know how to use it…