It’s no secret that public relations are all about relationship building (hey, it’s in the name). Traditionally, relationship building was done through mixers and coffee chats with journalists. I still remember the number of free dinners I was offered in my years as a journalist! Enter social media, and you can…
Don’t assume that your startup idea alone will convince investors to provide funding.
Unfortunately, most of us don’t have enough resources to bootstrap our own startups, so we are completely dependent on investors to help…
Before you invest your money, there is likely one big question on your mind: How much are you going to earn? This is known as the rate of return.
The rate of return is expressed as a percentage of the total amount you invested. If you invest $1,000 and get back $1,100, you’ve…
In spite of a growing economy and booming job market, members of Generation Z say they are financially ill-prepared to face adulthood.
Gen Z is comprised of people born between 1997 and 2015 — an age group that includes recent college and high school graduates. They said...
Making the strategic decisions crucial to the success of your business in a fast-moving and uncertain digital future is not easy.
While technology has driven social, cultural and economic change in our lives for well over a decade, these changes have accelerated over…
As a small business owner, you have a lot on your plate. You have to oversee everything from accounting practices to hiring. One of the most critical components of growing your business is your marketing strategy. Developing a marketing plan allows you to identify your target audience…
Property and casualty insurance is a term describing the two forms of broad coverage that financially protect you if the property you own is damaged, lost, or stolen (“Property”) or if you are responsible for causing injury to another person or damage to his or her property (“Casualty”)…