My parents were a bit unconventional growing up. To start with, my mom worked. For perspective, in the 1970s, she was the only working mom I knew — none of my friends’ moms had jobs let alone a career. My parents were also small-business owners with a few different irons…
How hard has it been to find or keep skilled workers lately? If you’re like most professionals I talk with, it’s next to impossible. Even if we weren’t contending with a global health crisis, there never seems to be enough people available to get the job done. Now that you need twice as...
Diversity, as defined by the Oxford Dictionary, “is the practice or quality of including or involving people from a range of different social and ethnic backgrounds, genders, and sexual orientations.”
It is well known that in business, diversity and inclusion are key…
Nearly half of all Americans depend on secondary work to get by. This is largely hidden from Bureau of Labor Statistics and U.S. Census Bureau data. According to census data, 7.8% of Americans work more than one job. Having multiple streams of income is rapidly becoming how people…
As you check out purchases online or in stores, you may be offered an invitation to open a store credit card. Store cards often include an appealing introductory offer that includes a hefty savings on your purchase, which makes them hard to resist.
While you might be tempted to say “yes,” sometimes…
The first rule of scaling a business is “Don’t worry about the rules of scaling a business.” If you’re copying others, then you’re always following their lead, which means you pick up breadcrumbs instead of getting the loaf. Instead, look for the leverage only you can create.
That requires an innovative strategy on three fronts…
1. Build business before buzz
“It’s enticing to spend on sexy things like PR and events. But while awareness is great — and needed — you want to make sure you have the distribution set up to fully take advantage of the awareness. Early on, we spent on those things to build buzz, but we didn’t have enough retail distribution…