At the end of summer 2020, Americans had spent 14 billion hours — that’s 1.6 million years —and $73.2 billion on online shopping in 2020.
The time to invest in your eCommerce strategy is now.
Of course, part of that strategy involves attracting new customers…
To set your business up for success, start with your personal brand.
No matter the industry, every organization needs a brand. This is where you show exactly how you are positioned compared to everybody else. Sure, some of what makes a brand super strong is how you’re solving…
The world of business is like a kaleidoscope – the picture’s never the same for very long. Keeping your company alive through all the changes usually requires transforming it. But how do you know when you need to do something different, and how do you actually make the pivot?…
Restructuring my organization was one of the toughest things I’ve done as a business owner. In the last 18 months, the demand for diversity, equity and inclusion (DEI) transformative work has exploded across the business world. With the rise of social justice movements and civil unrest…
Using their own money, angel investors specialize in providing financial backing for small-business owners and entrepreneurs during the startup phase and beyond. These investors can sometimes mean the difference between an idea becoming an empire or never getting off…
A good place to start is a new book co-authored by Andrew Lo, a professor at the MIT Sloan School of Management, and Stephen Foerster, a professor at Western University’s Ivey Business School.
Titled “In Pursuit of the Perfect Portfolio,” 10 of the world’s…
The first thing to understand is that going international is a growth alternative for your sales volume, but not a way out when local conditions show that your product is not viable. Before carrying out any internationalization plan, it is necessary to have a validated product or service in the country…