Wouldn’t it be great if any time a customer had a question about your product or service, they were referred to your business? Friends and family refer their friends to your business because they trust you and believe in you. But search engines refer your website to internet users only if it seems like the most reliable and trustworthy website…
Here’s the hard truth: You can use the best and most expensive sales tools and still fail to win new customers or clients. It all boils down to how you engage with people. Your offers need to be relevant, and your marketing materials need to resonate with their circumstances.
That’s why you need to build a customer journey map…
Starting a business comes with multiple steps and processes that can overwhelm you. To make your life simpler, reference our checklist for starting a business below. It can help you if you don’t have the know-how to create your own startup checklist. Either way, having a physical list of items you can check off will make starting a business much smoother…
My business partner and I have operated a college admissions consulting firm, Top Tier Admissions, for almost twenty years. The first few months of 2020 were business as usual as we prepared a new class of applicants for the admissions cycle ahead. Then came March.
You know too well what happened next. Standardized tests…
For many customers, their first interaction with a business isn’t defined by email or in-person interactions. That all-important first impression is often based on one thing: what happens when they call you.
The problem? Business is more remote than ever. 4.7 million people were already working remotely before the pandemic. Afterward…
Knowledge is power, especially when choosing which stocks to invest in or sell to build a strong portfolio.
One method that might help you figure out the intrinsic value of a stock is fundamental analysis. When you think you know the fair market value of a stock, it can help you determine whether it’s a suitable stock to buy…
Many of us are ricocheting between building our companies, family responsibilities, and a plethora of other things vying for our attention. Taking time for ourselves is third, fourth, or fifth place at best. I know my to-do list is running longer than a CVS receipt these days. Sometimes even self-care can seem like yet another chore to add to a list of responsibilities, especially in this day and age when “self-care” is often synonymous with costly…