Whether you like it or not, you are the beating heart of your business… are translating your DNA into a walking, talking corporate entity. But how does an owner remain consciously and productively engaged in that role — one that advances a personal identity professionally without becoming…
How to grow trust when working in the remote economy
Prior to the pandemic, only 6% of employees worked from home, and about 3/4ths of workers had never worked from home according to data from the National Council on Compensation Insurance (NCCI). But by May 2020, fully 35% of the U.S. workforce had been sent home because of Covid…
10 ways to lower your cost of living without moving
Cost-of-living expenses are the must-haves: the recurring monthly costs that command a big percentage of your overall budget, such as housing, food, transportation and utilities. And sometimes those expenses can be so overwhelming that you consider moving somewhere cheaper.
But before you do, take a good, hard look at the...
4 tips for coming to better understand your audience’s pain points
By using these tips to hone in on your customers’ pain points, you will have a true understanding of their wants and needs.
“Pain points” is a common phrase in the business world, used to describe the specific customer problems that only you can solve…
How much will starting a business really cost you? These are some commonly overlooked expenses
Monthly business applications averaged 430,000 nationwide in November, according to the U.S. Census Bureau. This marks the 11th consecutive month of numbers well above the 342,000 in December 2020. While starting a business is exciting, it can also be more challenging than expected. And because about a third of businesses with employees fail...
The benefits of intentionally scaling your startup
When launching a company, the desire to grow quickly can be overwhelming, but successfully moving a company to the next level means carefully stabilizing a business model as well as proving viability. Without attention to these necessary details, along with finances, intelligent hiring and other operational needs, you run the risk of becoming...
A small business guide to balance sheets
A company’s balance sheet is one of several important financial statements that report on its performance. But to understand the importance of a balance sheet, you need to understand the balance sheet equation and the types of accounts it uses. Then you can download a balance sheet…