No matter how great your solution, the bigger challenge may be penetrating your target market.
Many of you may not think of it this way, but penetrating a target market with your startup is a lot like a military invasion…
How to make the best choice for your customers and your business.
When it comes to determining a distribution strategy for your business, the problem you’re really solving for is, “what is the best way to get my products to my customers?” In order to make the best decision…
There’s no shame in waiting until the last minute. But there is opportunity.
As we come to the end of the year, I would like to propose a toast to all of the potential customers out there — and most specifically, the ones who will realize shortly that they forgot to buy a gift for someone…
As humans, we crave a certain degree of predictability — the coffee place will be open; the train will arrive on time; our favorite show will be available for streaming on Netflix. These past couple of years, however, have introduced never before seen levels of unpredictability…
Usually, when people talk about flexibility, they discuss it in terms of the entire organization. However, achieving flexibility for the group depends on being flexible as a manager. Otherwise, your team simply isn’t free to explore, be creative, or find customized solutions that work for them…
Reaching retirement and finding out you don’t have enough money can be devastating.
You don’t want to take too much out of your retirement accounts too fast and jeopardize the chances of your money lasting for life. And to make sure that doesn’t happen, you may need to make some pretty drastic…
Entrepreneurship will kill you physically, mentally and emotionally if you go about it alone. You need the right people around you to become successful — no matter how great your foundation is.
Surrounding myself with people I can trust has made…