The decision whether to fundraise in the early stages of your startup can define the trajectory of your venture. Here’s an overview of why, when, and how to do it. Business angels and other early-stage investors usually have two main benefits to offer…
It’s natural and tempting to think that lower prices will attract more clients, offer better value for your customers, and make your buyers happy. But what if you were actually doing your clients a disservice by not charging what you’re truly worth?
As a marketing coach, I advise my clients everyday on the best way…
New customers and consistent sales are what build businesses.
So naturally, you might assume that any paying customer is a good customer. But that’s not so. If you have been an entrepreneur for any amount of time, there’s no doubt you have had customers you regretted onboarding. They want more than they pay for, are always complaining, derailing your…
We’re living through an interesting time. Even before the pandemic, entrepreneurs had the opportunity to reach more potential customers and grow their business through the Internet and social media’s power and reach.
Today, people consume content, buy products and services, and learn about businesses through their phones. The barrier to becoming…
Life happens, and sometimes you may encounter an unexpected expense that you can’t afford to pay for from your bank account. Some examples of what might set you back include medical expenses, moving costs, consumer products and home repairs. To fill in the gap, a personal loan might be a good option, especially if you can qualify for one with…
There are just a few plain and simple direct-marketing rules to follow, and by committing to them, you’ll reap the long-term benefits you desire and develop a long-lasting business foundation.
These basics are skipped by most businesses using Facebook, Twitter and LinkedIn as their primary sources of communication. Realize you have...
It’s a classic dilemma in investing and life: Stick with something tried-and-true — or try something new that could be even better?
That’s what some financial advisors and investors are wrestling with, regarding the standard portfolio known as “60/40”. For years it was a go-to for investment assets: 60% equities, 40% fixed income…