Have you ever wondered why entrepreneurs are willing to work longer hours, endure constant rejection and never give up? It’s because the business they’re working on is theirs, it relies on them to succeed, and the rewards are reflective of the amount of work they put in.
Growing your business with a founder or founders that are driven…
Very early in my career, I emailed an expert networker asking for some tips. Even though I was young and she was a friend, I knew that asking someone to provide their core services for free wasn’t a great approach and sometimes was considered offensive.
So, out of respect and for fear of ruining our relationship, I veered…
You think it’s hard getting to the top? Try staying there.
The accelerated churn rate of the S&P 500 indicates that at least half of today’s top U.S. companies will get replaced by someone new over the next decade. That is a mind-boggling market value of $13.5 trillion up for grabs. And the craziest part is who replaces the old market leaders…
Wouldn’t it be great if any time a customer had a question about your product or service, they were referred to your business? Friends and family refer their friends to your business because they trust you and believe in you. But search engines refer your website to internet users only if it seems like the most reliable and trustworthy website…
Here’s the hard truth: You can use the best and most expensive sales tools and still fail to win new customers or clients. It all boils down to how you engage with people. Your offers need to be relevant, and your marketing materials need to resonate with their circumstances.
That’s why you need to build a customer journey map…
Starting a business comes with multiple steps and processes that can overwhelm you. To make your life simpler, reference our checklist for starting a business below. It can help you if you don’t have the know-how to create your own startup checklist. Either way, having a physical list of items you can check off will make starting a business much smoother…
My business partner and I have operated a college admissions consulting firm, Top Tier Admissions, for almost twenty years. The first few months of 2020 were business as usual as we prepared a new class of applicants for the admissions cycle ahead. Then came March.
You know too well what happened next. Standardized tests…