Many aspiring entrepreneurs think the key to growing a successful company is linked to the ability to secure investor funding. For some businesses this may be true, but many successful companies have been built from the ground up with no outside investment or support, aka bootstrapping. It takes great dedication, strong work ethic,...
Is your business prepared to jump on the digital trend?
Achieving success at anything in life has often been associated with the mindset of survival of the fittest. While that notion holds some merit, former LSU business professor Leon C. Megginson wrote in 1963, “It’s not the strongest nor most intelligent of the species that survive. It’s the ones who are most adaptable to change.” If there was ever a quote best…
7 saving strategies for different goals
No doubt, millions of Americans weren’t prepared to lose their jobs or have their work hours reduced by the economic shutdown brought on by the coronavirus pandemic. It is a life-altering event that invites us all to take a hard look at our savings habits.
The personal saving rate, the amount of income left over after people…
How to minimize risk while starting any small business
New business success is not all about size – it’s about meeting your objectives with minimal stress and cost.
Too many of you business owners think success only means being the next Amazon, or you stress yourself out trying to be everything to every customer.
How to Properly Plan a Social Media Marketing Campaign
As an entrepreneur, having an effective marketing strategy in place to promote your business is essential so that your products and/or services become known to potential customers, which will result in an increase in sales.
There are many ways to promote your business, and a strategy that is becoming increasingly popular is...
Why purpose-driven entrepreneurs focus on the bigger picture
You can try to propel growth by providing ongoing training, doling out regular incentives, and increasing managerial oversight — but it will all lead to disappointing results.
Why? Because you’re basing your approach on economic logic, instead of aligning your organization with a higher purpose…
Is your company embracing these employee well-being trends?
As the competition among employers for top tier talent grows ever fiercer, so does the importance placed on employee benefits. After all, why go with Company A when Company B offers an equal salary but a few extra bells and whistles? Among these benefits is a focus on employee health and well-being. A healthy workforce can mean lower stress and fewer…