As President of a public relations firm for the past decade, potential clients always come to me and ask the same question: “Do I need PR or marketing?” Before I can answer, the next question is: “What is the difference between PR and marketing?”
Why so many brand promises aren’t true
Your customer experience and your brand values have to match.
A lot of companies work hard to build a brand that stands for a particular set of values. Usually, the process to establish your brand starts with defining the values that are most important to you and then...