Audiences demand visual content. How you approach that content can greatly impact your business.
We’ve heard the saying before: “You don’t get a second chance to make a first impression.” But even in our age of continuous connection…
Audiences demand visual content. How you approach that content can greatly impact your business.
We’ve heard the saying before: “You don’t get a second chance to make a first impression.” But even in our age of continuous connection…
Every entrepreneur knows that customers are important. Without customers, you wouldn’t have a business. These are the patrons who buy your products and services, supplying your company with revenue so it can serve other customers; they’re the biggest link in the chain.
Naturally, most entrepreneurs focus heavily on what they...
It all started with the Net Promoter Score (NPS), an easy way to measure customer loyalty first introduced by Bain & Company management consulting company in 2003.
To calculate your NPS, you ask customers one question: “How likely is it that you would recommend [brand] to a friend or colleague?”
Attracting new customers is difficult. After going to so much effort to win customers over, you certainly want them to stay loyal to your brand.
There are hundreds of books on how to build a brand, which only points to how complex this field is. Brand loyalty...