From talking to hundreds of business owners, entrepreneurs and leaders over the last year, one thing is clear: How to best serve our customers as a company is in a state of flux. Recognizing and accepting that the ways we operated in the past might not serve our business or our customers…
2021: The year of the customer
As marketing professionals, we learned a lot in 2020, whether we wanted to or not. The consumer landscape experienced an extraordinary tectonic shift, as we moved into a fully digitized realm of sales and marketing. Our strategies changed. Our focus became less about traditional methods (like the dreaded batch-and-blasts) and more about rethinking...
3 reasons your business needs a customer portal
If you’re looking for ways to improve and innovate your customer experience, why not delegate parts of your support tasks to your customers themselves?
It’s not as crazy as it sounds since studies show that 90% of customers expect businesses to provide an online customer...
10 ways you should invest your company’s first profits
You may have heard of the tradition of saving your first dollar from your first sale. Mom and pop stores have them framed near cash registers or tucked lovingly into office drawers. It serves as a symbol for the toil and joy of building a business.
So you’ve earned your first dollar(s), and now you’re wondering…
Why so many brand promises aren’t true
Your customer experience and your brand values have to match.
A lot of companies work hard to build a brand that stands for a particular set of values. Usually, the process to establish your brand starts with defining the values that are most important to you and then...
Customer experience will determine the success of your company
It's no secret that successful companies are the ones with satisfied customers. But while many executives claim to understand the importance of customer experience (CX), it often falls by the wayside as resources are channeled into product development. Yet as we wrestle with a global recession, how you interact with your customers is...
The Small Business Guide to Recurring Payments
Every business knows the importance of recurring revenue, but what about the importance of recurring payments?
Though the concept of recurring payments is straightforward, small businesses often don’t think of them as a viable payment method, often because of concerns about how to implement them and how...